For the Pick 4 & Pick 4 Illinois Lottery game we were tasked with introducing the Fireball game modi er. We decided to do that by bringing some of the numbers to life while also giving Fireball a personality and introducing him.


The characters came to life across social media as well as being featured on the Illinois Lottery homepage, on Spotify, and in other digital spaces.

Digital CTA Billboard 

Banner Ad


Digital Banner Ad - when it expands it becomes a tool to find the nearest place to play as well as showing off some of the characters’ personalities
Spotify - linked to the Illinois Lottery Pick 3/Pick 4 page while introducing you to Fireball and the other characters as they each had their very own Spotify playlist

WORK

HP - Glamshots
iPhone App/Print/Outdoor/Online
Kohler Signature Store
TV/Print
Gatorade
TV/Print
Kohler - Robert Swan Expedition
Online Video/Social
Kohler Power Reserve
Online Video/Social
Kohler Energy - 100 Year Anniversary
Video/Social/Print
Nike - Insider
Website
Kohler - Manchester United
Online Video/Social/Print
Illinois Lottery - Jackpot Update
Digital/Social
Supercuts - Fight Bad Hair
Online Videos/Posters
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